Tuesday, September 1, 2009

15 Reasons to Go Back to Work

Labour day weekend is still to come but with September 1, the fall market is upon us.

The September issue of the Globe's Report on Business (ROB) magazine had a great article entitled 15 reasons to be back to work (and be happy about it). While the article is directed at Bay Street types, it had a few reasons that apply to realtors as well.

1. There is money to be made. The real estate market generally picks up in the fall with buyers, sellers, and realtors returning from summer vacations. There is also some "nesting" that goes on as we prepare for the long winter.

2. Because ski season is only 13 weeks away. The fall real estate season can be short and so now is the time to get busy.

3. You're getting a new suit. Nothing makes you feel more like getting out and doing some deals than wearing a new set of clothes. Apparently you can get Brooks Brother's suits in Toronto now but you don't have to go that high end (they cost about $1300). I heard a story recently about two guys showing up at an event wearing the same suit (or same-looking suit anyway). One fellow said to the other, "who is you tailor?", to which the other gentleman replied "Tip Top". One fellow had paid considerably more for his suit than the other.

4. Finally, you don't have to "tweet" after all. While social networking is becoming an important part of marketing in real estate, the ROB article reports that more than 1/3 of the people who sign up for Twitter bail after their first message. You can follow our CEO Phil Soper at http://twitter.com/PhilSoper.

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